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Telephone: 1 242 323 5589
Toll FREE: 1 866 727-7627
Fax: 1 242 325-2556
E-mail: kathy@ccmbahamas.com
Skype: kingram23
 
 
 

Bahamas & Caribbean Marketing News Section

Feb. 16th 2012. THE ECONOMY OF THE BAHAMAS.

The Bahamas is driven by tourism and financial services. Tourism provides an estimated 40% of the gross domestic product (GDP), with an additional 10% of GDP resulting from tourist-driven construction. Tourism employs about half the Bahamian work force. Read more

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Marketing Research - A Full Service Marketing and Advertising Agency Firm in The Bahamas

 

CCM conducts a cross section of qualitative and quantitative Market Research in The Bahamas & the Caribbean. Our specialty is to collaborate with major international marketing research firms to provide them with the very best in local Data Collection, Focus Groups Coordination and the facilitation of any or all aspects as it pertains to qualitative and quantitative studies for clients in The Bahamas many other Caribbean countries.

Quantitative Research

Household Interviews

A sample is selected using maps and public census data. This sample indicates which locations (neighbourhoods) would be interviewed. The sample would reflect national distribution of location and socio-economic status. Supervised teams of interviewers would visit the locations in order to conduct the door-to-door interviews.

Intercept Interviews

This refers to interviews conducted at mall intercepts or on the street intercepts. This approach is utilized mainly for “snap-shot” general studies. Contact us today with your specific requirements.

Telephone Interviews

Telephone interviews are similar to household interviews in that a sample may be selected prior to the start of the research project. However telephone interviews are conducted via the telephone rather than face-to-face as is the case of household interviews.

Web-based Interviews

Similar to household and telephone interviews, the sample used in this methodology may be selected prior to the start of the study. Respondents are invited to participate in the research by completing a web-based questionnaire. In this methodology, respondents are not assisted by an interviewer in the completion of their questionnaire.

Qualitative Research

Capital City Marketing has also engaged in this type of research which explores attitudes, behaviour and experiences. The information garnered therefore tends to be ‘soft’ rather than ‘hard’ data as in a quantitative research study. Qualitative research is less able to be generalized or projected on a larger scale. This type of research is used to explore and understand respondent behaviour or decisions. CCM Qualitative Research experience includes the following research methodologies: A. Focus Groups: Participants are invited to participate in an informal discussion in a group setting. Participants are chosen based on specific criteria such as past four week users of Coca-Cola. Focus groups are managed by a moderator who asks participants questions from a discussion guide. Participants are free to express their opinions and perceptions and can interact with other participants in the focus group.

Focus Groups

Participants are invited to participate in an informal discussion in a group setting. Participants are chosen based on specific criteria such as past four week users of Coca-Cola. Focus groups are managed by a moderator who asks participants questions from a discussion guide. Participants are free to express their opinions and perceptions and can interact with other participants in the focus group.

Executive Interviews

Similar to executive interviews used in quantitative research, these interviews are conducted on a one-on-one basis. The interview guide used in qualitative research however would be engender more ‘in-depth’ responses.

Mystery Shopping

Mystery ShoppingThis type of study monitors service through the eyes of a customer. During mystery shopping the researcher-customer experiences and evaluates the service, providing a benchmark for measuring the dynamics of the customer experience. A mystery shopper exercise can identify trouble spots before they become bigger problems. Better service means greater customer retention and more business from existing customer. Mystery shopper exercises also can be used to gauge your level of service in comparison with that of the competitors. Capital conducts Mystery Shopping in The Bahamas, Turks & Caicos and 13 other Caribbean countries for a major Oil Company in collaboration with a huge international Research company.